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We the
Creatives...

Creative professionals produce the ammunition used by all sides of all arguments.

The responsibility for distributing honest, ethical, and socially responsible content lies with us.

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Social media content

and mental health:

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Perfection can
harm.

Manipulated and retouched content on social media directly contributes to body-image and self-esteem concerns among teenage girls.

Mariska Kleemans, Serena Daalmans, Ilana Carbaat & Doeschka Anschütz (2018) Picture Perfect: The Direct Effect of Manipulated Instagram Photos on Body Image in Adolescent Girls, Media Psychology, 21:1, 93-110, DOI: 10.1080/15213269.2016.1257392

Suicide rates for adolescent girls increased 65% between 2010 and 2015.

1

Adolescent girls are repeatedly identified as the most vulnerable group to negative mental health affects resulting from social media.

The same years adolescent social media use soared.

1: Jean M. Twenge, Thomas E. Joiner, Megan L. Rogers, Gabrielle N. Martin (2017) Increases in Depressive Symptoms, Suicide-Related Outcomes, and Suicide Rates Among U.S. Adolescents After 2010 and Links to Increased New Media Screen Time 

Body-image and social comparisons are seen as the fundamental stimulus

The types of content viewed have drastically different effects on self-esteem

Example of how body-positive posts boost self-esteem and vice versa

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