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We the

Creative professionals produce the ammunition used by all sides of all arguments.

The responsibility for distributing honest, ethical, and socially responsible content lies with us.


Social media content

and mental health:

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Perfection can

Manipulated and retouched content on social media directly contributes to body-image and self-esteem concerns among teenage girls.

Mariska Kleemans, Serena Daalmans, Ilana Carbaat & Doeschka Anschütz (2018) Picture Perfect: The Direct Effect of Manipulated Instagram Photos on Body Image in Adolescent Girls, Media Psychology, 21:1, 93-110, DOI: 10.1080/15213269.2016.1257392

Suicide rates for adolescent girls increased 65% between 2010 and 2015.


Adolescent girls are repeatedly identified as the most vulnerable group to negative mental health affects resulting from social media.

The same years adolescent social media use soared.

1: Jean M. Twenge, Thomas E. Joiner, Megan L. Rogers, Gabrielle N. Martin (2017) Increases in Depressive Symptoms, Suicide-Related Outcomes, and Suicide Rates Among U.S. Adolescents After 2010 and Links to Increased New Media Screen Time 

Body-image and social comparisons are seen as the fundamental stimulus

The types of content viewed have drastically different effects on self-esteem

Example of how body-positive posts boost self-esteem and vice versa

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